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Creating an online store may seem easy for some business owners. However, if you do not have sufficient programming skills or experience you might end up missing important features that are needed to operate a successful e-commerce store. For instance, you need to spice up your site with useful text, colors and videos to present your products in the best way possible for customers.
When you include catalogs, ensure they have pictures of products that customers can click to reveal more about specific products. Catalogs should contain prices, available colors, sizes, and other aspects to make the site more buyer-friendly. Remember, the customer is already on your site which implies they are interested in the products. Use the opportunity to make a call to action. Including a ‘buy now’ button on each product can do the trick.
Your e-commerce site is an online shop where potential customers and visitors have the opportunity to view your products or services. The sites job is to help customers make a purchasing decision. However, while it is easy to think about all the things you may want included in your e-commerce site, sometimes you can forget to include the most important elements that help your site stand-out among your competitors. To give your online shop the best foundation, remember to include the following 5 elements:
1. Shopping cart, search and login box
In some circumstances owners may remember to include the login and search box, but fail to include the shopping cart. When that happens, you limit your chances of getting orders from clients and potential visitors who may have made a purchasing decision. To make your ecommerce site ready for online shopping, it is advisable to have these three elements grouped together on the top right corner of your site. Some of your customers or visitors may be shopping in other online stores such as Amazon, so they expect the same layout in your site.
2. Include deals and other incentives
Most online buyers are attracted by special deals and incentives that a supplier offers. By setting up discounts and special offers, your clients have a reason to visit your store and make a purchasing decision. Sometimes it does not have to be about money. You can mention free delivery as an incentive to your customers as well. These strategies entice your clients to explore your site, hoping to get the benefits it offers.
3. Highlight your most popular products to your clients
To get started, install analytics software to track your most popular products. Popular products that convert the most visitors into sales need to be identified so you can focus your attention in the right areas. It’s not always obvious which items will convert best until you start looking at your analytics. Maybe it’s the one you offer the best deals on, or maybe it’s a product with a high demand or good reputation. Either way, put your most popular products on your homepage for your new customers to see as soon as they land on your site.
4. Include social network links
This is important, especially if you command a bigger share of the market. Before customers make a purchase, many like to find out more about you and the products or services you offer. Give them a chance to know more about you by including your social network links in your online shop. You can implement buttons that they can use to like, share, or tweet about what they like in the products. This leads to long-term ranking in search engines and by doing that you encourage them to share with their friends what they like about your products.
Include a visible phone number
Many owners make the mistake of hiding their phone number in a less visible place in the navigation. By doing that you simply frustrate customers who may want to reach you with suggestions or comments regarding your products.The best thing to do is to place your phone number on your home page, so your customers have easy access to it should they need immediate suggestions or recommendations from you.
What do Good Online Stores have in Common?
In the end, a good online store is easy to explore and contains features that identify with customers’ needs. For instance, if you include catalogs and various payment options, you make it easy for your clients to use your site without difficulty. A good idea would be to invest in the services of a company that develops software for websites and online shops. With enough experience and knowledge in the industry, such a company can help you develop an online shop that speaks to the needs of customers.