I get lots of questions asking, “Is SEO Dead?”, or “It’s 2015, does SEO still work?”
The truth is, SEO will never be dead.
Google and other search engines will continuously upgrade and improve their ranking algorithms, but SEO will always exist. The way you optimize your website for search engines will evolve over time, but SEO will never go away for one very simple reason…
… The goal of SEO is to make sure it’s obvious to search engines what your website is about.
Google’s entire business relies on being able to send searchers to useful destinations and SEO makes this easier.
Here are some things you should know about Search Engine Optimization (SEO):
- SEO is NOT dead.
- SEO is about good communication, which is important in all aspects of life.
- You want to use SEO to communicate clearly to search engines what your website is about.
- SEO helps Google’s algorithms make a decision on whether your content is relevant to a users search request.
SEO is not about tricking Google to send you more traffic. It’s about helping Google understand what your page is about so Google can then send you targeted traffic. Targeted traffic is the holy grail of traffic because it represents people with a real interest in your content.
A surge in traffic to your website is useless if all those hits bounce. You want to optimize for targeted traffic because this will grow your blog or business via conversions (more about conversions below).
The goal of SEO is to make sure it’s obvious what your website is about so people who want to see that sort of content are more likely to find it. This concept will never be dead or go away.
… In 2015 SEO will still exist.
… In 2016 SEO will continue to be as important as ever.
… By 2017 there will be so many websites in existence that websites ignoring SEO will never get search engine traffic.
In the future, it might not be called SEO, but the fundamental idea will always persist because Google needs a way to sort through and rank the trillions of websites out there.
SEO is about clearly communicating what your website is about.
- SEO will always exist in one form or another.
- SEO is extremely important if you want to generate traffic to your website.
- SEO is not magic…
- SEO helps Google understand what your website is about so Google can show your content to visitors it thinks want to see a website like yours.
- SEO means incoming visitors are more likely to find what they are looking for on your site. Traffic is useless if it bounces, SEO will reduce your bounce rates because you are more clearly advertising/communicating what your site is about.
- SEO alone will give you NOTHING. Who cares if you optimize a load of crap.
- SEO in combination with quality content will give you traffic because quality content is part of the SEO formula.
- SEO in combination with quality content and a useful product and/or service will give you revenue.
Trust me, SEO is NOT dead.
If you want to make money online, SEO is an important piece of the puzzle.
Some people think SEO is about fooling search engines, but that’s the WRONG mentality. SEO is about helping search engines understand your content so they know when to display your stuff in search results.
Ok, How do I get Started Optimizing my Website for Search Engines?
The best book on the subject is the SEO Fitness Workbook because this book is not based on tricks, cheats, or code tweaking that is designed to fool Google. Remember, the goal of SEO is to communicate clearly to Google what your website is about, not misrepresent your content or lie because that will only get you blacklisted or send you useless traffic that will bounce.
This book understands that SEO is an evolving reality and ongoing experiment. It teaches you the proper mentality and the fundamental principles that will not change and how to keep up-to-date with the technical aspects that do change.
The SEO Fitness Workbook will walk you through seven steps that will get you on the right track for success.
… but let’s not lose sight of the ultimate goal.
In a way, the SEO Fitness Workbook is teaching you how to present your content so that Google understands what it’s about and then sends interested people to view it. That’s great, but what you really want in order to grow your business is for those visitors to then convert into subscribers, readers, or users…
Google will send you traffic, but you still need to capture that audience. You need these random visitors to subscribe to newsletters, join forums, or buy products…
If you want to make money online, you need conversions.
How To Write Content That Converts 600% More
Nobody said making money online was going to be easy. The good news is that all the conversion tips you need are available in this handy guide called 70 Secrets Revealed: How To Write Content That Converts 600% More
There are so many tips and tricks to help increase your conversion rates that it’s hard to keep track of them all. The beauty of this book is that you have them all in one place where you can quickly browse and then decide what’s best for your current project or article.
The goal of conversions is to capture visitors and convert them into potential customers.
This book contains 70 tips, but even if you start with 3 or 4, you will notice an immediate impact.
Each chapter explains a different problem and provides a solution.Triggers, Newsletters, Autoresponders, opt-in forms, are just some of the many important subjects you will learn about.
This is the best return on investment I have made this year.
Even if you are a small website, applying these tips going forward will make a huge impact. For example, if you read the Amazon reviews, one purchaser mentions his website sales went from selling 7-9 units to 30-35 units with the same advertising budget. That’s not going to make you rich over night, but it’s an important optimization you want to start applying to set yourself on the right track.
The Biggest Secret of All…
It’s going to take a lot of work and time to make money online which is why you want to optimize your opportunity for success at every possible corner.
Writing quality content that is optimized for search engines will increase your traffic over-time.
Writing quality content that is optimized for conversions will increase the percentage of traffic that turns into a subscriber, client, reader, or buyer.
If you’re doing both SEO and Conversion optimization, that’s when the effect is most dramatic because SEO is causing you to get more targeted traffic that already converts better, and you’re converting an even higher percentage of this traffic with conversion optimization.
When you put the stats in your favor, you’re creating an opportunity for long-term success.
This is not a get-rich-quick-scheme. You need to take the time to do it right and then you will see real, sustainable results.