Engineers,
Do you have a product or service you want to promote? You’re probably thinking about ways to use social media to boost your sales and connect with your audience, but have you considered good old-fashioned door-to-door marketing?
Door to door marketing methods including flyer or leaflet delivery are often far cheaper than every other cutting edge campaign and they have the capability of reaching a broader audience. They are also more likely to reach your target demographic.
The sad fact is that a lot of these more expensive, modern, advertising methods simply do not reach their audience – many people change the channel or get up to make a cup of tea during the advert breaks on television, and more and more people daily are installing advertisement blocking software on their computers meaning that these expensive campaigns simply aren’t being seen.
There is a lot to be said for these modern advertising methods, even if just from an academic case study perspective, but there is no denying their effectiveness if targeted correctly. However, it is very difficult to implement them successfully and to do so often requires a big budget, whereas a door to door marketing campaign can be just as effective without requiring the budget and it is much harder to ignore a flyer or leaflet in a mailbox than it is to change the channel or install an advert blocker.
Door to door marketing is a tested effective way of promoting business. It has been used by various companies of different types, whether they be small or large, local or one with a very wide coverage. It may require quite an effort for the distributors, but that little cost can be easily offset by the advantages this method offers. Distributing door to door lets a company connect with its potential customers in a more tangible way – that is its greatest advantage. The piece of paper that a company leaves is its ticket into the minds of the people it is selling to.
In the old days, business owners would only send sales teams to go house to house to sell products directly to customers. However, there are things that you cannot sell right away to a homeowner. Since companies still want to deploy workers that would knock on doors without having to sell anything, they thought of handing out information sheets instead. Advertising though this method is efficient and creates an immediate impact. However, the most effective way to conduct this requires more than simply leaving a brochure, flyer or leaflet. People react more with more stimuli, so it’s best for distributors to also communicate verbally with their recipients. More than that, they need to be able to promote their business convincingly, both spoken and in print.
This is why a leaflet distribution team must be chosen wisely. Smart selection is necessary. With the right people and with a good marketing campaign, house to house distribution can be a real success.
Keep in mind that door to door marketing is already an established business approach. Companies still apply this approach because it does things that the modern means of marketing cannot achieve. Directly disseminating ad leaflets to homes, particularly in small towns, is an economical way of promoting a product or service. Compared to other types of promotion – such as on-location advertising, posting, or drive campaigns – leaving a piece of material that potential customers may keep leaves a more lasting effect.
So, the next time you’re about to launch an advertising campaign on Facebook, or an Adwords campaign targeting Google Search keywords, just remember that there are some old-tricks that might be worth considering.
